One idea is to present this message through National Highway Billboards. An East, West, North, South campaign on major National Highways inundated with the above message will be the catalyst to rescind Government sanctioned abortion, once and for all. Several highways that can be suggested are Interstate 95, Routes 80, 5, 40, 10, and 35. About 10 billboards on each highway repeating the message should result in a positive outcome. In this era, most people have a cellular phone available to them as they drive and will make that important phone call.
Obviously, this type of Public Awareness Campaign costs money. I spoke with a national outdoor billboard advertising company (author’s note: The name of person, telephone number, and company has been omitted). This person gave me an approximate cost to advertise a message on a billboard for 30 days at the rate of about $5000 per billboard. The cost to advertise is based on the population exposure in the different areas. If we ran the campaign for 3 months, the cost per month would be less. The rate declines according to the length of time that the advertisement is displayed.
So, if National Right to Life Organizations could raise $1,000,000 through the sales of chocolate bars, we could accomplish this very important public service message goal that I believe will result in the rescission of abortion not only on a state level, but national level as well.
The chocolate distributor has provided me with samples of the fund raising candy. Each confection will cost about 46 cents. The distributor explained that we could possibly receive a further reduced price (probably based on quantity) from the National Account manager at either Corporation. Each confection is suggested to retail at $1.00. We can work together on the best distribution method and the payment terms can be negotiated.
Kathryn Beich Chocolate was originally a company from Ohio that produced chocolate bars strictly for fund raisers. They were purchased by Nestle and were recently resold to an investment group. Their sales of chocolate are still limited to fund raising groups. 30 chocolate bars (samples provided), are included in each box (10 caramel, 10 crunch, and 10 almond). A sample of each variety has been provided to you. Nestle Corporation can provide us with the phone number of the recent new owners.
Nestle has offered their commercially sold turtle product with a fund raiser label as well at about the same price. Hershey Corporation does not offer a special chocolate confection for fund raisers only. Samples of the various offerings have been included.
My suggestion is to sell a chocolate bar that is not offered in the stores. Kathryn Beich, a fundraiser bar only and a quality chocolate, offering 3 varieties, seems most suitable. However, whatever the consensus is, I am sure they are all good products. The goal is to raise enough money to inform the general public of this Great American Tragedy and to enlist the public’s support to eradicate abortion.